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In April 2016, the Bumble app was updated to combat ghosting.
As part of the update, if a user is messaged after matching with a potential partner and doesn't respond within 24 hours the match disappears.
Bumble is a location-based social and dating application that facilitates communication between interested users.
In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first.
If we can take some of the pressure off the man and put some of that encouragement in the woman’s lap, I think we are taking a step in the right direction, especially in terms of really being true to feminism.
I think we are the first feminist, or first attempt at a feminist dating app." Bumble has had mixed reviews.
Users can sign up using Facebook, and have options of searching for romantic matches or, in "BFF mode", friends. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded, due to growing tensions with other company executives.
Wolfe Herd has described Bumble as a "feminist dating app".
Three free "backtracks" are provided initially, which are replenished every three hours.
Before the update, men were allowed unlimited time to respond to a message from women which the company viewed as an uneven playing field.
The update was also launched for same-sex matches, with either party allowed to initiate and the other having to respond within 24 hours.
Andreev suggested she get back into the dating space, and the pair eventually formed a partnership in which Andreev would receive 79% ownership in the company following an initial investment of million along with additional investments and Wolfe Herd would serve as founder, CEO and 20% owner.
As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting.