Dating dark endemol
Ynon Kreiz, Chairman and CEO of Endemol Group comments: "This acquisition further strengthens our presence in North America and represents another significant addition to our global network.
Although the company has a reputation for brash and sometimes trashy TV shows, it also makes a large amount of comparatively low-key programming.
The sale comes as traditional TV players need more quality scripted serials to fill their fledgling video-on-demand services, with binge-watching online viewers less likely to be satisfied with their staple fare of reality and lifestyle shows. Liberty may bid for Endemol via All3Media, the production joint venture it owns together with Discovery Inc, CEO Mike Fries said at a recent industry gathering.
“It would be surprising if we didn’t look at it through All3Media,” Fries told C21 Media, adding Liberty would continue to “get its feet wet” through content deals.
Founded by Dutch producers Joop van den Ende and Jon de Mol (hence the name), it is now controlled by the Italian company Mediaset, one of whose major shareholders is Jon de Mol.
The UK arm of the business started as the tiny independent Bazal Productions (named after its founder, Peter Bazalgette) in the 1980s.