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Boost allows users to make their profile the most visible profile in their area for thirty minutes, showing such profiles first to other nearby users.Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.In November 2016, Tinder introduced more options for gender selection. a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.In the app's settings, users now have the option to type a word that best fits their gender identity. This is an optional service offered to Tinder Plus users that costs an additional fee as a paid subscription.Users can choose whether this is displayed on their profile or not. On December 2018, Tinder launched a new editorial website: Swipe Life On May 10, 2019, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space is a concern.On August 6, 2019, Match Group announced that Tinder had 5.2 million paying subscribers at the end of 2019's second quarter, up 1.5 million from the year-ago quarter and up 503,000 from the first quarter of 2019.Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
If minors were found being under 18, they were banned from using Tinder until 18.Tinder's primary companion site has been Facebook, as Tinder users were originally required to connect their Facebook profiles to their Tinder accounts for verification and profile details.Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.In 2015, Tinder introduced the ability to go back to rejected profiles via a "rewinding" function, allowing users to correct mistaken actions.This was previously not possible, as rejected profiles would simply not appear again.